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For the better part of the last decade, I have been creating thumb-stopping and award-winning advertising stories for brands across verticals and countries in the Asia Pacific, North America and the Middle East. 

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I have also been trying to give back to the Indian media industry by teaching at leading media schools in Mumbai.

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Currently, I am at The New School, NYC, where I will graduate with an MS in Media Management in December 2022. 

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I also work with them as a

Creative Producer. 

LAST SEEN
CREATIVE LEAD - HP Studio

SENIOR MARKETING MANAGER - EROSSTX | EROS INTERNATIONAL

BRANDS

HP Studio
Creative Strategy on campaigns for North America and APAC markets 
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- Augmented Reality (AR) Campaigns 

- Creative Direction

- Video Content Strategy

- Advertising Campaigns

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ErosSTX | Eros International
OTT & Film Marketing

- Creative Direction

- Marketing Management 

- Brand Strategy

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Netflix India
Brand + Title Marketing

- Marketing Strategies 

- Social Media Campaigns  

- Producing Trailers 

- Directing Promos 

- Ad Screenplays

- 10 Indian Original Shows

- 4 Movies

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ONEPLUS INDIA
OnePlus 6 Launch | OnePlus x Sacred Games

Creative direction for the Snapchat campaign to launch the OnePlus 6. 

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Created the first ever Snapchat Ad campaign "Shot on OnePlus"

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"Shot on OnePlus" posters for Sacred Games with OnePlus 7 Pro. 

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Branding, Launch, Title Marketing, App Marketing
ALTBalaji

Website & product copy and UI contributions.

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Set up social media channels. 

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Launched the brand. 

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Marketed original slate of 18 titles. 

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YouTube India
Co-Branded Campaign

- Marketing Strategies 

- Social Media Campaigns  

- Producing Trailers 

- Directing Promos 

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MTV India
Content Marketing

Content strategy for the brand website

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1000+ published articles across genres: Lifestyle, Fashion, Entertainment, Sex & Healthcare. 

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Viacom18 Motion Pictures

Digital Marketing for International Releases:

 

- A Quiet Place

- Downsizing

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BIRA 91
 #MakePlay Campaign

Digital marketing strategy and rollout for the Snapchat extension of the #MakePlay launch campaign. 

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Augmented Reality Snapchat filters with the signature Bira Monkey Faces. 

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Colors Marathi (Regional TV Channel)
TV Title Marketing

Launched Big Boss Marathi

 

Launched 7 fiction titles and 3 non-fiction titles. 

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Social media marketing strategy and content generation

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Myntra
End of Reason Sale Campaign

Social media marketing strategy for End of Reason Sale 2017. 

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Content strategy, creative supervision and calendar curation. 

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Aditya Birla Money
App Marketing

Positioning & GTM Strategy for Aditya Birla's premiere stock trading platform

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Digital marketing & consumer acquisition strategy 

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Social media marketing & content strategy

Some More Brands

  • Beardo

  • Gatsby India

  • Viviana Mall

  • The Irish House

  • Copper Chimney

  • The Lingerie Shop

  • PlayWin Lotto

  • Pernod Ricard

  • Tresmode

  •  Fabindia

  •  L.I.C of India

  • #GiveItUp – LPG Subsidy

  • Vicks #HugYourDad

  • Tourism Malaysia

  • Opium Eyewear

  • Petroleum Minister Mr. Dharmendra Pradhan

  • MoPNG – Ministry of Petroleum and Natural Gas

  • Indiabulls Finance

  • Fastrack

  • Canadian Wood

  • Balaji Motion Pictures Ltd. 

  • Kompanero 

  • Mad Over Donuts

  • Sheth Developers

  • Bombay Brasserie

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